Street-vendor program
Our vendors are people experiencing homelessness who sell HERO music CDs and Be Love postcards — and keep the profit they earn.
CDs distributed to street vendors
Estimated revenue vendors have earned
80% of every sale
goes straight into the vendor’s pocket.
How it works
Step 1
$1
Covers the cost of making one HERO CD.
Step 2
1 CD
Packed with songs donated by our artists.
Step 3
$2
A small investment that builds ownership.
Step 4
+$8
And keeps the $8 profit.
Vendor story
By selling HERO music CDs and Be Love postcards, Rodney pulled himself out of homelessness and into stability. In this interview he shares the challenges he faced on the streets — and how a supportive, dignity-based approach gave him the tools to rebuild his life.
What vendors sell
Compilations of tracks donated by artists like Jason Mraz, Michael Franti and Sarah McLachlan.
Uplifting cards that carry a message of love — and earn vendors an income with every sale.
Pictured: vendors Vernon and Grace with a HERO CD and a Be Love postcard.
The potential
$110,000
Potential self-earned income for vendors in a single city
10 cities
Most affected by homelessness, in the Road Trip of Love plan
$1M+
In potential grassroots revenue across all ten
Know someone who could become a vendor, or want to fund the next city?
